Morning Goods Market 2018 Growth Rate, Industry Size, Products, Sales and Demand Analysis Forecast 2023

The global Morning Goods Market was at USD 31,892 million in 2017 and is expected to witness a moderate CAGR during the forecast period.

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The global Morning Goods market includes muffins, pancake, waffles, Madeleines, Pain Au Chocolate, Pain Au Raisan, Frozen Morning Goods, and other morning goods. Convenience, influence of western culture, and increased preference for packaged bakery products accelerated the morning good demand.

The global morning goods sale crossed 4800 million Kg in 2015 with Donuts accounting for 687.5 million Kg.

Pain Au Chocolate is projected to witness a CAGR of 3.2%, during the forecast period owing to rising consumer preference for European puff pastry in developing markets. Europe dominates the market holding a market share of 50.62% by volume, which is followed by North America. Asia-pacific and the Middle East have recorded a high growth rate during the forecast period driven by developing economy and indulgence.

Donuts Leading the Sale

Donuts are the most significant category holding a share of 22% in the morning goods. Innovative flavor and varied product offerings are the key factors driving the donut sale globally. Baked goods are a convenient option for breakfast. Fresh bakery products are considered as healthier and thus, attracting the sale. Companies, which have shifted away from bakers to healthy snack products, have invested back to the donut business with additive-free range and flavors. Donuts are no longer considered as a breakfast option and paved its way more into a treat business. Retail donut market has observed a stiff competition from food service brands, affecting the market growth.

Frozen morning goods, muffins, Croissants, and pancakes are other significant categories in the morning goods. Growing appetite for breakfast snacks in Asia has given rise to multigrain and wholegrain muffins. Smaller product formats, such as brioche and pain au chocolate are gaining popularity than the traditional products owing to convenience. Shortage of butter supply in Europe and increased demand for Croissants has affected the market growth. There is growing demand for morning good from developing region mainly Asia-Pacific.

Modern Lifestyle and Rising Income Triggered Demand in Asia-Pacific

The Asia Pacific accounts for 11% of the global market with Japan and Australia accounting for dominant share. The consumption of morning goods is expected to reach 691.4 million Kg by 2023. China has recorded value growth of 13% in the bakery product market. The younger generation is increasingly adapting to a western culture driven by rising income level. The shift towards urbanization is rapidly growing in Asian countries, such as Vietnam, India, China, and Indonesia. Consumers are looking for convenient and on-the-go breakfast/snack option, owing to a busy lifestyle. Consumer tastes in Asia have become more sophisticated, which has reflected in the strong demand for baked morning goods. Asians prefer breakfast snacks that provide savory flavor, softer texture, and energy boosting. Sensory preference in Asia is dominant that offer companies to unlock the untapped opportunities. There is a constant demand for packaged baked goods in the region.

Key Developments :

May 2017 – Dawn Foods expanded its range of dry mixes, bases and concentrates with the launch of two new gluten free Muffin Mixes, with further gluten free products

The global Morning Goods Market is competitive with various retail brands are facing fierce competition from food service chain. New product offering with additive free and exotic flavors are the primary strategy adopted by the key player. Companies are focusing on active marketing strategies to overcome the sugar tax impact on their brand’s promotion.

The major players include

  • GRUPO BIMBO,
  • A.B. DE C.V.,
  • CHIPITA S.A.,
  • THE KELLOGG COMPANY,
  • YILDIZ HOLDING AS,

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Reasons to Purchase Morning Goods Market Report :

  1. Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  2. Market dynamics scenario, along with growth opportunities of the market in the years to come
  3. Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  4. Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  5. Market value (USD Million) and volume (Kg Million) data for each segment and sub segment
  6. Covering three broad category of Morning Goods: Madeleine’s, Muffins, Pain Au Chocolate, Pain Au Raisan, Pancakes, Scones, Toaster Pastries, Waffles, Frozen Morning Goods, and Other morning goods
  7. Distribution Channel sales Analysis by Value
  8. Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
  9. Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  10. 3-month analyst support, along with the Market Estimate sheet in excel

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